FRanklin Park School

Franklin Park School is a vibrant elementary school dedicated to nurturing curiosity, creativity, and a lifelong love of learning.

With its long-standing mascot, the bee, serving as a symbol of community, collaboration, and hard work, Franklin Park School sought a refreshed identity that better reflects the spirit of its students and staff. Moving away from an outdated, childlike clip art style, the new design centers on a clean, modern logo that balances playfulness with professionalism.

The rebrand highlights the bee within a hexagonal framework, a nod to both the geometry of the hive and the school’s initials, FPS. This approach creates a bold, versatile identity that connects naturally with the school’s mission while standing strong across digital and print platforms.

The new brand identity is designed to embody the heart of Franklin Park School. It reflects a place where students learn, grow, and thrive together, a community always buzzing with creativity and ready to shape a bright future.